Facebook and HTC have joined forces to release Facebook branded phone in mid-2013
We don’t know any idea about the design of HTC Facebook phone but we heard from Bloomberg that HTC is working closely with Facebook to develop custom phone OS and sell it as HTC and Facebook branded handset. Do market really needs a phone made by Facebook?
HTC is famous for experimenting with difference mobile operating systems and smartphone designs but so far the most popular and profitable platform for Taiwanese smartphone maker is Android and I don’t think that custom built Facebook mobile OS will perform better than Android since it will be based on it.
Facebook just like Amazon will use Android but will modify it to suit Facebook expectations. I guess we will see more of the blue color interface details to make it look more Facebook-ish. Since Android has a full Facebook integration I don’t think Facebook will spend a lot of time trying to reinvent the wheel. Most likely it will use its own camera app, some images from Facebook will be accessible offline, Facebook messages will be synced with phone messages and some other things that sound logical.
Bloomberg also reports that Facebook phone was planned to be released on spring but HTC decided to concentrate its efforts to develop next generation HTC One series phones. It means that we will see next generation HTC phones before Facebook phone.
Facebook has around 900 million user bases and almost half of the all users use Facebook on smartphones which means that we are speaking about huge potential audience here. Most likely this phone will not become a global sensation but it sure will be sold well if Facebook will do everything to sell its phone. It is another victory for Android since the Facebook phone is based on this mobile operating system but hopefully Facebook will not destroy it completely.
Facebook recently hired several former Apple programmers that were working on iOS development which means that Facebook is serious about releasing the best possible smartphone but I don’t think they will be able to achieve a great success with first attempt. There must be some trials before you can jump in mature market like this.
Will you buy the Facebook phone when it will be released next Summer?